Know thyself, know thy customers
We conducted confidential interviews with 50 of the bank's clients, and analysed our findings on a quantitative and qualitative basis. We investigated interviewees' educational needs, desires and experiences, and developed an efficient education programme architecture. Finally, we gauged the potential benefits of upgrading the bank's educational offer in terms of winning and retaining business.
Big insights, big ideas
Through a combination of the insight we've gathered through our research, and the special expertise you can only gather from over a decade of industry and private client experience, we established a strategic approach for the establishment of a global education program. Our recommendations centred around the identification of key areas of focus for the bank; client segmentation criteria; resource requirements and key implementation steps.
Prepare, or prepare to fail
We were also responsible for introducing the new programme to market. Our preparation work includes:
A detailed audit of available materials and contents
Identification of training resources
Preparation of a detailed business plan and budget for the initiative
Definition of the required course module structure
Mapping of course objectives.