Featured case study |
| FUTUREPROOFING A PRIVATE BANKING TRADITION |
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The brief
In 2007, one of the oldest European family private banks engaged us to review the business and identify the future demands of their clients. They wanted help to develop a value proposition to compete in the market's top echelons, to identify new routes to market and advise on a campaign to grow assets.
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| CONTACT US |
Call us on:
+44 (0) 20 7811 0120
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Looking into the future
We interviewed 65 UHNW and HNW clients across the UK, Switzerland, France, Germany, Italy, Luxembourg and the Netherlands. We also scoured the family office and private bank landscape to identify cutting edge value propositions and sales processes, considering:
- What are the product and service demands of tomorrow's private clients?
- What makes a private client "satisfied" and when and why do they refer others?
- What are the wealth market segments and business opportunities of the future?
- What did our private bank have that made it stand out in this environment?
And building on the past
We helped the private bank to channel its energies into its area of historical strength: private client investment banking.
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"The insight from this process gave us confidence. The recommended transformation enabled the bank to compete again. We have now grown AUM in the double digits based on this solution. The expertise was highly valuable."
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The result
With this focus, the bank has increased client numbers and AUM annually based. Furthermore, the strategy became part of a broader business transformation which enabled the bank to regain its top ranking.
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