What does your digital footprint say about you? Does it give prospective clients a reason to get in touch?
Managed carefully, your digital reputation can be a vital source of new business, but how visible is your brand online and do your clients like what they see?
We run one of the world's largest HNW research programmes, exploring every aspect of wealth relationships, so you can start learning what HNWs want right now.
What this means for wealth managers
To grow your client base you need to create and showcase your reputation for product and service excellence, but:
1.Do you know exactly what your clients want and need from you?
2. Do you know how to convince them you have the right tools for the job?
We used customer journey benchmarking to help one of our clients get right under the skin of what HNWs want, before refining their strategy to link products and services directly to client needs. Learn how client insight can sharpen your strategy.
Clients, especially those in Asia, are waiting for you to satisfy their thirst for knowledge. HNWs want you to educate them, not just about investments, but on all aspects of their wealth. So are you up to the mark?
Use our unique perspective on client insight to find out what Asian HNWs are expecting from you.
One conversation won't secure you a new client, you need a strategy to prove your worth during the 50 days that HNWs spend choosing a wealth manager, so:
Do you have enough high quality content to keep the conversation going?
Is it easy for clients to get in touch with you and ask questions?
How do you nurture leads and maximise new business?
We helped one client create a long-term thought leadership strategy to build their brand. We can help you do the same.
Clients expect you to know what makes them tick. They want you to notice when their life changes course and they demand that you're proactive with advice and education.
That makes it essential for you to unlock the behaviour of the global millionaire and keep pace with what's troubling - and exciting - the world's ultra-rich.
Up to 40% of your customers feel mis-understood and think you could do better when it comes to understanding their wealth objectives.
So how are you going to get closer to your clients?
In one of our insight programmes, we asked over 3,000 HNWs what makes their wealth management relationships last, use what they told us to kick start your own journey towards better client relationships.
Your clients expect to be able to engage with you online as well as face to face and they expect you to provide digital tools that let them track performance.
Failing to embrace digital wealth management could damage client relationships and reduce new business. In fact, if you're only just beginning to think about digital, you may already be too late.
A group of mega-wealth managers has risen to prominence. Your business needs to look beyond the headlines and explore how those firms are really performing, what the key drivers of success are and how you can incorporate best practice into your model.
Clients want to feel empowered to make crucial decisions about their future. They want to feel part of a powerful partnership that can make a difference.
So are you delivering what HNWs want?
Your clients actively want to make a positive difference to the world around them.
Helping them deliver on their sense of social responsibility is a chance to deepen relationships and forge new connections, so how are you helping HNWs to make a difference?
Our unique access to hard to reach segments can tell you how HNWs really feel about social responsibility. Learn more now.
Your clients - even those over the age of 60 - are active consumers of online financial technologies and they expect you to be to, so:
Are you in charge of your digital reputation?
Do you provide online tools for your clients?
Can clients engage you via whichever channel they choose?
Failing to meet client expectations is a fast-track to losing business.
Clients trust you to help them make good wealth decisions and avoid the traps of emotional influences.
Understanding your clients' non-conscious behaviour, and how that translates into portfolio choices can help both you and your clients make better decisions and, ultimately, improve performance.
Managing the flow of wealth to the next generation is of critical importance to HNWI. They look to you to assist with next-gen education, smooth wealth transitions and offer guidance on succession planning.
Clients are keen to place more of their assets with you but expect you to regularly re-affirm your credentials. our research shows that increasing sow depends on understanding segmentation, behaviour and tenure
Many of your clients would willingly refer you to their friends and family but simply haven't been asked to. Are your missing out on the opportunity to grow your business? We've uncovered several different referral patterns.
Do you know how your clients determine value for money? Do you know which ones are happy to pay regular fees and which ones would rather be charged on a "per project" basis?
Not all of your clients feel the same way about fees but unless you know how your clients judge performance, how can you be sure you're doing a good job?
Correct - A HNW will have been a client with his primary wealth advisor for over 13 years. The most common drivers for seeking out new financial relationships are a desire to diversify assets and life events such as marriage or the purchase of a new home.
Incorrect - A HNW will have been a client with his primary wealth advisor for over 13 years. The most common drivers for seeking out new financial relationships are a desire to diversify assets and life events such as marriage or the purchase of a new home.